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The NUCO Story



The NUCO Story

Michael Williams II
Marketing Director
HealthSource International, Inc. (NUCO)
+1.317.918.7978 | mike@nucoconut.com

The NUCO Story stems from the heart of the Philippines, mainly in the area of Metro Manila, where the coconut industry is of vital importance to millions of its people. “Our family saw poverty and viewed first-hand the struggle of the Filipino Coconut Farmer,” said Ricky Santos, President & CEO of NUCO – Premium Coconut Oil Products.

“Although we were fortunate to thrive, the desperate and unjust wages coconut farmers were paid, tugged at our hearts. Ever since, we have made it our mission to change and positively alter the economic landscape of the Filipino Farmer,” professed Mr. Santos. As a result, NUCO Organic and All-Natural Coconut Products was born.

NUCO is a family-owned business and consumer lifestyle brand dedicated to giving back to Filipino coconut farming communities. NUCO brings awareness to the plight of coconut farmers and supports the communities through the sale of their sustainably grown coconut products. The company motto, “Coconuts for Life,” embodies their mission to not only benefit the lives of Philippine Coconut Farmers, but also expresses the commitment to producing the most beneficial and highest quality assortment of coconut products possible in giving back to our bodies.

As of recent years, coconut products have become some of the most impactful trends in the health and food industry. Since the company’s launch in 2012, NUCO has since introduced an array of innovative coconut products to meet the unique dietary restrictions of their consumers. From the world’s first Certified-Organic coconut wraps (#NUCOWraps) – made with just three simple ingredients: coconut meat, coconut water and unrefined virgin coconut oil – to the world’s first Coconut-Oil based Vegan Mayo (#NUCOMayo). NUCO offers a unique lineup of coconut products for the entire family to enjoy.

There has been quite the buzz around NUCO lately. They were recently featured as one of the “10 Health Food Brands You Need To Know About” by AOL Lifestyle. Since the release, NUCO Coconut Wraps, have become NUCO’s most popular product – taking over the digital market and becoming Amazon’s #1 Best-Seller in both the Tortillas and Packaged Breads categories. They have also emerged as a go-to for fans of the Paleo and Whole30 Diet programs. The impact and influence NUCO wraps have had is only just the tip of the iceberg. Alongside NUCO Wraps, NUCO’s Organic Coconut Cider Vinegar won runner-up in Delicious

Living’s 2016 Best Bite Awards. NUCO’s Coconut Cider Vinegar, an all-natural alternative to Apple Cider Vinegar, is a dynamic product that can be used as a marinade, dipping sauce, salad dressing or even as a drinking vinegar. NUCO Coconut Cider Vinegar comes in five different flavors: Classic, Chili & Ginger, Garlic, Balsamic Style, and Coconut Syrup. Latest in innovation, NUCO released their Coconut Vegan Mayo – an Egg-Free Mayo made with all real-food ingredients and a blend of both coconut oil and avocado oil, for double the nutritional benefits. In 2016, SIAL nominated the NUCO Coconut Vegan Mayo for the SIAL Innovation Awards in Paris, France.

Apart from all of their success, NUCO strives to do more than simply provide and produce coconut products. NUCO has stuck true to their mission by donating a percentage of its profits to enrich the lives of the Filipino coconut farmers, their families and their communities. NUCO products help support a lifestyle of health and wellness for consumers. NUCO has committed to providing that same well being for those responsible for production.

CEO of NUCO, Ricky Santos, recognizes the importance of an education. NUCO affords the children of Filipino coconut farmers the opportunity to receive a proper education by way of donating school supplies, providing transportation to and from schools, and offering unique opportunities to receive merit scholarship. “Our Coconut Farmers are the heart of everything we do and we hope that with each purchase of NUCO Products our consumers are reminded of what can be given back,” said Mr. Santos.

The NUCO team is known for their lively energy and ambition to move the Coconut Industry into a new age. They plan to continue keeping their customers happy and satisfied by introducing innovative products. So keep your eyes peeled for what’s next and join NUCO on their journey in giving back. NUCO, “Coconuts for Life.”

Connect with us!

Facebook: @nucoconut

Instagram: @cocobynuco


Comments (6)

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